Let’s just cut to the chase: Gigi Hadid might not have said a word, but her energy is SCREAMING “I see you, Kendall. And I see your new bestie too.” And yes, we’re talking about Hailey “road skincare and private jet aesthetic” Bieber, the plot twist no one wanted in this fashion bestie breakup saga.

We’re witnessing the quietest, chicest, most painfully polite friendship fallout in Hollywood right now. And baby… it’s messy in the most Upper East Side x Rodeo Drive kinda way. No press releases, no Notes app apologies—just strategic photo dumps, viral “missing” moments, and a Met Gala seating chart that basically said, “Yeah… they don’t talk anymore.”

👯‍♀️ Once Upon a Runway…

There was a time when Gigi Hadid and Kendall Jenner were inseparable. Like, “we wore matching Balmain at 2PM and flew to Paris at 4” inseparable. They were the it-girls, the model BFFs, the queens of fashion week and Coachella alike. Every photo of them together screamed “don’t talk to us unless your dad owns an island.”

They had the nickname (Kengi? Keni? The fandom was conflicted), the Vogue spreads, the late-night selfies. It was giving Serena and Blair, but make it couture and call the paps.

And let’s not forget—their families were kind of merged, too. The Hadids, the Jenners, the Kardashians—that family tree is tangled like the cords behind my TV stand. At one point Gigi even joked they were “kind of stepsisters.” Adorable? Yes. Now? Slightly ironic.

🥶 Then Came the Shift

So what happened? Why did Gigi go from holding hands with Kendall at the Met Gala to lowkey avoiding her like a sponsored Bang Energy drink?

Well, let’s talk about the elephant in the Fendi showroom: Hailey Bieber.

Hailey’s friendship with Kendall has hit new levels of ride-or-die in the past two years. We’re talking:

Always seated next to each other at every fashion event.
Matching “model-off-duty” pap strolls.
Crying into wine glasses on Who’s In My Bathroom (aka: the soft-core therapy show for influencers).

And while Kendall’s been entering her deep-sisterhood era with Hailey, Gigi’s… not in the group chat anymore. In fact, if Instagram stories are any indication, she’s been soft-launching a whole new solo chapter—more kid time, less red carpet, and definitely no blurry Hailey cameos in her photo dumps.

👁️‍🗨️ The Message Was Silent, But Loud AF

Now here’s where it gets real.

Gigi recently dropped a comment in an interview that hit different:

“It’s been hard for me because I’m the only one that doesn’t really understand it.”

BOOM.

She didn’t name names. She didn’t need to. Because everyone with a functioning Wi-Fi connection and a little TikTok tea-vision knew exactly what she was talking about.

It’s giving: “Y’all ditched me and didn’t even explain why.”
It’s giving: “You chose a new girl squad and thought I wouldn’t notice.”
It’s giving: “I wore Chanel and loyalty. You wore chaos and contour.”

📸 Let’s Talk Evidence

If you’re still not convinced this is friendship warfare disguised as Dior, let me hit you with the receipts:

Gigi + Kendall = No new selfies since, like, the dinosaur era of Instagram.
Gigi + Hailey = Haven’t even exchanged a fire emoji in over a year.
Kendall + Hailey = Practically twinsies at every fashion show and “accidentally” holding hands on every red carpet.

Even at events like the Vanity Fair Oscar Party or Vogue World Paris, where they’re all in the same room, the body language is giving: “I’ll wave from across the VIP section, thanks.”

One fan literally commented, “The way Gigi turned her head when Hailey walked in? That was not high fashion — that was high tension.”

🧃 But Wait, Selena Gomez Enters the Chat?

Oh yes, because what’s a messy Hollywood friendship triangle without Selena Gomez being dragged into it unintentionally?

Gigi and Selena have been on friendly terms for a while. And we all know the internet’s been obsessed with this imaginary Selena vs. Hailey beef for what feels like a decade. So now the conspiracy theories are THRIVING:

“Did Gigi team up with Selena as a quiet middle finger to Kendall and Hailey?”

Probably not. But Stan Twitter doesn’t care about facts. They care about vibes. And the vibes? They’re giving revenge energy in couture.

🍼 Gigi’s In Her Mom Era, But Not Her “Missed Texts” Era

Let’s not forget: Gigi Hadid is a mom now. She’s out here raising Kai, designing clothes, walking runways, and still somehow having better skin than me on my best day with ring light and a filter.

So maybe this isn’t beef. Maybe it’s just life. People grow. Priorities shift. Sometimes your bestie becomes someone else’s bestie — and all you can do is unfollow in silence and light a candle for the friendship that once slayed.

🤔 But Let’s Be Real…

There’s still love. That Vogue Met Gala moment? The old interviews? The years of “you’ve got this” texts and matching backstage pics?

That doesn’t just disappear. Gigi and Kendall weren’t just content buddies. They were bonded over shared pressure, spotlight chaos, and the unique insanity of being young, beautiful, and constantly judged.

But maybe, just maybe… Gigi’s choosing peace over pettiness.
And maybe Kendall’s just vibing with someone who “gets” her current chapter more.

💅 Final Word?

This isn’t a feud.
It’s a slow fade, dressed in Prada and unspoken boundaries.
And if Gigi’s message was anything, it was this:

“You made your choice.
I saw it.
And now I’m glowing somewhere else — no announcement needed.”

And that, my friend, is how real models walk away.