The champ just TURNED DOWN a $10M deal to promote Tesla at his next fight! Canelo called out Elon Musk: “With all your money, I will NEVER promote your Teslas. It’s because of rich men like you my Mexican people are targeted like animals.

Canelo Alvarez Stuns World By Rejecting $10M Tesla Deal, Citing Loyalty to Mexican Community

In a jaw-dropping turn of events that sent shockwaves through the sports and tech worlds alike, Mexican boxing champion Saul “Canelo” Alvarez has boldly turned down a staggering $10 million offer from Tesla to promote the brand during his next fight.

But it wasn’t just a matter of business—it was a matter of principle.

Speaking directly to reporters after training, Alvarez addressed the offer and made it clear why he couldn’t accept it.

“With all your money,” Canelo said, referring to Elon Musk, “I will NEVER promote your Teslas.

It’s because of rich men like you my Mexican people are targeted like animals.

I won’t back a brand that profits on anti-Mexican racism.”

The statement was more than a personal stand—it instantly galvanized a wave of support online, particularly from Chicano activists and Latino communities across North and Central America.

Hashtags like #CaneloForLaRaza and #BoycottTesla began trending almost immediately after his comments aired, and the backlash toward Tesla and Musk has since intensified.

Billionaire in Trouble

Elon Musk, the often-controversial tech billionaire behind Tesla and SpaceX, has recently faced growing criticism from multiple communities of color, including Black and Latino leaders, for comments and business practices perceived as insensitive, exploitative, or outright discriminatory.

Accusations of union-busting, the lack of diversity in his companies’ leadership teams, and Musk’s occasional inflammatory social media posts have fueled a fire that many say has been burning for years.

In recent weeks, as both the Chicano and African-American communities launched informal boycotts of Tesla, the company’s stock saw a noticeable dip.

Analysts say Musk’s PR team viewed Canelo as a key figure in rebuilding the brand’s image in Latino markets.

“Securing Canelo would have been a strategic masterstroke,” a former Tesla marketing executive who asked to remain anonymous said.

“He’s universally respected in Mexico and admired around the world.

If he wore a Tesla patch on his shorts or gloves, that’s millions in brand value overnight.”

But instead of aligning himself with Silicon Valley, Canelo Alvarez made it clear: his loyalty lies with his people.

A Fighter for More Than Titles

Alvarez, who holds multiple world championships across four weight classes and is widely considered one of the greatest boxers of his generation, is no stranger to national pride.

He’s known for walking into the ring draped in the Mexican flag and often dedicating his victories to the “working people of Mexico.”

This latest stand is perhaps his most political yet—but also his most personal.

“Mexicans are not pawns,” Alvarez continued in his statement.

“We are not here to be bought, paraded, or tokenized so billionaires can sell more cars.”

The impact of his decision is already being felt.

Social media lit up with support from celebrities, activists, and everyday fans.

Many praised his courage to speak out when it would have been easy—and profitable—not to.

Fallout for Tesla

As of Thursday afternoon, Tesla’s market cap had dropped an estimated $4.2 billion from its high earlier in the week.

While this decline may have been influenced by several market factors, experts suggest the timing is too aligned to be ignored.

“Elon Musk miscalculated,” said Diego Navarro, a cultural commentator and activist.

“You can’t buy respect, and you can’t buy Canelo.

He speaks with his fists in the ring and with his heart outside of it.”

Tesla has yet to issue an official response to Alvarez’s rejection, and Elon Musk has remained uncharacteristically silent on the matter—no tweets, no comments, no retorts.

But silence, in this case, speaks volumes.

The Power of Cultural Icons

Alvarez’s move highlights a growing trend among influential athletes and entertainers who are refusing to remain silent or complicit in the face of injustice—especially when it affects the communities that raised them.

In an era where endorsements and brand deals often take precedence over values, Canelo Alvarez has sent a powerful message: some things are worth more than money.

By standing firm, Alvarez not only reaffirmed his loyalty to Mexico but also reminded the world that athletes—especially those who rise from humble beginnings—can be champions for justice, not just in the ring, but in society.

And if the public reaction is any indicator, Canelo Alvarez has just won another fight—one far bigger than boxing.